I2N Immersive – Customer and Market with Kara Sullivan (Guts Creative)


September 4


03:00 pm - 04:30 pm

Click to Register: Click to Register

University of Newcastle's Integrated Innovation Network (I2N)

Website: Organizer's Website

I2N Hub Hunter Street

376 Hunter Street, Newcastle, NSW 2300

Newcastle, NSW, AU, 2300

All I2N Immersives are complimentary for people enrolled in Entrepreneurship101


I2N Immersives dive deeper into startup fundamentals with industry experts. 

Marketing for a startup is not set-and-forget. There’s testing, testing and then testing again until your acquisition strategy begins to yield results. Kara Sullivan is an award-winning brand strategy specialist with over fifteen years experience. She runs Guts Creative where she and her team use real human insights and smart strategic thinking to help clients create brands that change the world. A few of her clients include CSIRO, Hunter Medical Research Institute, University of Newcastle and Hunter Water. 

Learn from Kara how to best identify and target the right customers and markets while turning your brand strategies into creative campaigns of substance.


What is I2N?

The University of Newcastle’s Integrated Innovation Network (I2N) fuels the success of innovators and entrepreneurs to build great businesses by connecting them with community, coaching, customers and capital. We do this through a range of programs across our I2N Hubs at Hunter Street, Williamtown, Muswellbrook and Honeysuckle (opening 2020).

Program Partner

UON is proud to be able to bring this program to you at a subsidised rate thanks to the NSW State Government’s Boosting Business Innovation Program.


You may be photographed or videoed while attending this event: please approach the organiser if you have questions, concerns, or do not wish this to happen.

The event organisers may add you to a mailing list so they can follow up, and you can receive updates about their activities: this mailing list will have an easy-to-find unsubscribe button.

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