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Digital marketing has become an essential aspect of the modern business landscape. With the rise of the internet, social media, and mobile devices, companies need to have a strong online presence to succeed in today’s competitive market. However, finding the right talent to manage your digital marketing can be a challenging task. As a tech recruitment agency, NewyTechPeople is well-placed to help employers and hiring managers recruit and hire their next digital marketing staff member.
In this article, we will explain everything you need to know about digital marketing roles and how to hire the right candidate.
Digital marketing is the use of digital channels to promote a product or service to a targeted audience. The goal of digital marketing is to generate traffic, generate leads, increase brand awareness, and ultimately drive sales.
There are various channels used in digital marketing, including social media, email marketing, search engine marketing (SEM), search engine optimisation (SEO), content marketing, and display advertising.
If you’re looking to hire skilled Digital Marketing Managers, Paid Media Managers, Social Media Managers or other marketing roles, then contact us today to learn how we can help you find the right candidates you can confidently hire for your business.
We collaborate with businesses ranging from startups to large enterprises, assisting them in recruiting for positions at all experience levels.
These Positions Include:
✅ Digital Account Manager
✅ Digital Producer
✅ SEO Consultant
✅ SEO Manager
✅ SEM Consultant
✅ SEM Consultant
✅ PPC Consultant
✅ PPC Manager
✅ Paid Media Consultant
✅ Paid Media Manager
✅ App Store Optimisation (ASO)
✅ Social Media Manager
✅ Internal Communications
✅ Communications Advisor
✅ Communications Manager
✅ Marketing Coordinator
✅ Digital Marketing Specialist
✅ Marketing Manager
✅ Marketing Director
✅ Head of Marketing
✅ Head of Digital Marketing
Ready to grow the team and meet this year’s challenges? If you are an EMPLOYER or a HIRING MANAGER that is thinking about or in the process of building your Tech Team, then we have good news for you.📢 We have a technology-specific employer salary guide to provide you with guidance on salary ranges.
Click here to download the Tech Salary Guide 2023.
When it comes to hiring for digital marketing roles, it is important to understand the various roles and their responsibilities. Here are some of the most common digital marketing roles and what they entail.
A digital marketing manager oversees all digital marketing efforts for a company. They are responsible for developing and implementing digital marketing strategies, managing the budget, and analysing campaign results. They also work closely with other teams, such as sales and product development, to ensure that all marketing efforts are aligned with business objectives.
A social media manager is responsible for managing a company’s social media presence. They develop and implement social media strategies, create content, and manage social media accounts. They also analyse social media metrics to determine the effectiveness of campaigns and adjust strategies as needed.
A content marketing manager is responsible for creating and implementing a content marketing strategy that supports the company’s overall marketing goals. They oversee content creation, manage content distribution, and analyse content performance.
An SEO specialist is responsible for optimising a company’s website to improve search engine rankings. They analyse website data, conduct keyword research, and develop strategies to improve website traffic and engagement.
A PPC specialist is responsible for managing pay-per-click advertising campaigns. They develop PPC strategies, manage ad campaigns, and analyse campaign results to optimise ad performance.
An email marketing specialist is responsible for developing and implementing email marketing campaigns. They create email templates, manage email lists, and analyse campaign performance.
When it comes to hiring for digital marketing roles, it is important to keep in mind the following tips:
We can’t express this enough and we have a good process for defining the job role clearly, including the responsibilities, and required skills, and experience. This will help attract the right candidates and ensure that they understand the expectations of the role.
Use appropriate recruitment channels, such as job boards, LinkedIn, and social media, to reach potential candidates.
You can also reach out to us because we have access to a BIG community of Digital Marketers across Australia by contact us today.
Use behavioural interview questions to assess a candidate’s skills and experience. For example, you can ask a candidate to describe a successful digital marketing campaign they have managed and the steps they took to achieve the desired results.
Check for cultural fit during the recruitment process to ensure that the candidate will fit in with the company culture.
Hiring a digital marketer is an essential step for any business looking to establish a strong online presence, increase brand awareness, and drive sales. However, finding the right candidate can be challenging, particularly in today’s fast-paced digital landscape. As a tech recruitment agency, NewyTechPeople can help hiring managers navigate the complex world of digital marketing and find the right candidate to meet their business needs. Here are some things to think about when hiring marketers and digital marketers and we can help you hire digital marketers:
Digital marketing is a relatively new field, and the skills required are continually evolving and becoming more technical. Keeping up with the latest updates from search engines and social media platforms requires a significant investment of time and resources. At NewyTechPeople, our recruiters stay up to date with the latest industry trends and can help businesses find the right candidate with the necessary technical skills to meet their needs.
One of the biggest challenges hiring managers face when looking for digital marketers is salary banding restrictions. Many businesses have limited budgets for marketing and may struggle to attract top talent due to salary limitations. At NewyTechPeople, we can help hiring managers navigate salary negotiations and find the right candidate within their budget.
In today’s digital landscape, many digital marketers prefer flexible work arrangements, including full remote or hybrid work. However, not all businesses can provide these options due to various reasons such as compliance and data security. At NewyTechPeople, we can help businesses find the right candidate who is willing to work in a traditional office setting or with the provided work arrangements.
Digital marketers are in high demand, and businesses need to provide competitive employee benefits to attract and retain top talent. At NewyTechPeople, we understand the importance of employee benefits and can help businesses find the right candidate who is willing to work with the provided employee benefits.
Some businesses may be unwilling to bend on experience requirements due to the money or benefits on offer. At NewyTechPeople, we understand that experience is important, but it is not the only factor that determines a candidate’s suitability. We can help businesses find the right candidate who has the necessary skills and potential to succeed in the role.
Digital marketing has become an essential aspect of any business today. With more and more consumers turning to digital channels to make purchases, it is crucial for companies to have a robust online presence to stay relevant and competitive in their industry. Hiring the right digital marketing staff member can help businesses achieve their growth objectives by increasing brand awareness, generating leads, and boosting sales. In this article, as a consultative tech recruitment agency, NewyTechPeople, we will explain the different digital marketing roles, what they do, and how they can contribute to a business’s success.
A Digital Account Manager is responsible for managing a company’s digital accounts, overseeing the client relationship, and ensuring that their marketing goals are met. They work with internal teams to develop digital marketing strategies and oversee the implementation of campaigns. Their primary focus is on client satisfaction and delivering measurable results that meet their business objectives.
A Digital Producer is responsible for managing the creation and implementation of digital content, such as videos, images, and graphics, that align with a company’s marketing strategy. They collaborate with various stakeholders, including creative teams, marketing managers, and external agencies, to ensure the timely delivery of quality content that resonates with the target audience.
Search Engine Optimisation (SEO) is the process of optimising a website’s content and structure to improve its visibility and ranking in search engine results pages (SERPs). The ultimate goal of SEO is to increase the quantity and quality of organic traffic to a website.
SEO involves a variety of techniques, including keyword research, on-page optimisation, technical optimisation, link building, and content creation. The objective is to ensure that search engines can easily crawl and index a website’s pages and understand their relevance to specific queries.
SEO is an essential component of any digital marketing strategy as it helps businesses to increase their visibility in search engine results, drive more traffic to their website, and ultimately generate more leads and revenue.
An SEO Consultant is responsible for improving a website’s organic visibility in search engine results pages (SERPs). They conduct keyword research, analyse website performance metrics, and provide recommendations for improving on-page and off-page SEO. Their primary goal is to drive more organic traffic to a website, leading to higher conversions and revenue.
An SEO Manager is responsible for leading the SEO strategy for a company. They manage a team of SEO specialists, conduct market research, and develop SEO best practices to ensure a website ranks high in SERPs. They are the guardian of SEO TLC Pillar (Tech, Links, and Content). They work closely with other departments to ensure the website is optimised for search engines, leading to increased traffic and revenue.
A Search Engine Marketing (SEM) Consultant is responsible for managing and optimising pay-per-click (PPC) campaigns, such as Google AdWords, to increase a website’s visibility in search engine results pages. They conduct keyword research, analyse ad performance metrics, and recommend improving campaign performance. Their primary goal is to drive more traffic to a website, leading to higher conversions and revenue.
An SEM Manager is responsible for leading the paid search advertising strategy for a company. They manage a team of SEM specialists, conduct market research, and develop SEM best practices to ensure a website ranks high in paid search results. They work closely with other departments to ensure the website is optimised for PPC campaigns, leading to increased traffic and revenue.
Pay-Per-Click (PPC) advertising is a digital marketing technique that involves placing ads on search engine results pages (SERPs), websites, or social media platforms and paying a fee each time someone clicks on one of the ads. This method is also referred to as cost-per-click (CPC) advertising. This can be done through platforms such as Google Ads (Search, Display, PMAX), and Bing Ads.
In a PPC campaign, advertisers bid on specific keywords or phrases that are relevant to their target audience. When a user enters a search query that matches one of the selected keywords or phrases, the ad is displayed at the top or bottom of the search results page.
PPC advertising offers a range of benefits, such as instant visibility in search engine results, greater control over ad placement and targeting, and the ability to track and measure the performance of campaigns in real time. However, it requires careful planning and management to ensure that it generates a positive return on investment (ROI) for the advertiser.
The PPC Consultant’s job is to create the keyword strategy, write ads, build the campaigns, and optimise the campaign. The PC Consultant is responsible for managing and optimising PPC campaigns to drive more traffic and sales to a website. They conduct keyword research, analyse ad performance metrics, and provide recommendations for improving campaign performance. Their primary goal is to maximise the return on investment (ROI) for PPC campaigns, leading to increased revenue.
A PPC Manager is responsible for leading the paid search advertising strategy for a company. They manage a team of PPC consultants and specialists, conduct market research, and develop PPC best practices to ensure a website ranks high in paid search results. They work closely with other departments to ensure the website is optimised for PPC campaigns, leading to increased traffic and revenue.
A Paid Media Consultant is responsible for managing and optimising various paid media campaigns, such as display advertising, social media advertising, and influencer marketing. They conduct market research, analyse performance metrics, and provide recommendations for improving campaign performance. Their primary goal is to drive more traffic and revenue through paid media campaigns.
A Paid Media Manager is responsible for leading the paid media advertising strategy for a company. They manage a team of paid media specialists, conduct market research, and develop best practices to ensure a website or brand reaches its target audience through various paid media channels. They work closely with other departments to ensure the website is optimised for paid media campaigns, leading to increased traffic and revenue.
App Store Optimisation (ASO) is the process of improving the visibility and ranking of a mobile app in an app store’s search results. An ASO specialist is responsible for optimising the app’s metadata, such as the title, description, and keywords, to improve its discoverability in the app store. They also analyse user reviews and ratings and provide recommendations for improving the app’s overall user experience.
Social Media Marketing is the process of promoting a product or service through social media platforms such as Facebook, Twitter, TikTok, Instagram, and more. It involves creating and sharing content on social media, as well as utilising paid advertising on these platforms to reach target audiences.
Social media marketing aims to engage with potential customers, build brand awareness and loyalty, and drive website traffic and sales. It involves creating and sharing various types of content, including posts, images, videos, and stories, to connect with users on a personal level and encourage them to interact with the brand.
Paid social media advertising involves setting up targeted ads on social media platforms that appear in users’ feeds, stories, and search results. This form of advertising allows businesses to reach specific demographics, interests, and behaviours to maximise the effectiveness of their campaigns.
Social media marketing is a powerful tool in a brand’s digital marketing strategy, offering a unique opportunity to interact with audiences on a more personal level and drive meaningful engagement and conversions.
Social Media Marketing is the process of promoting a product or service through social media platforms such as Facebook, Twitter, TikTok, Instagram, and more. It involves creating and sharing content on social media, as well as utilising paid advertising on these platforms to reach target audiences.
Social media marketing aims to engage with potential customers, build brand awareness and loyalty, and drive website traffic and sales. It involves creating and sharing various types of content, including posts, images, videos, and stories, to connect with users on a personal level and encourage them to interact with the brand.
A Social Media Manager is responsible for managing a company’s social media presence, including creating and publishing content, responding to customer inquiries, and analysing social media performance metrics. They develop social media strategies that align with the company’s overall marketing objectives, with a focus on building brand awareness, increasing engagement, and driving conversions.
Paid social media advertising involves setting up targeted ads on social media platforms that appear in users’ feeds, stories, and search results. This form of advertising allows businesses to reach specific demographics, interests, and behaviours to maximise the effectiveness of their campaigns.
Paid Social Media Consultants are on another level of expertise because, like PPC consultants and specialists, they need to know the Ads Managers of various Social Media platforms, pixel installation, verifying domains, and activating tags. Unlike Social Media Managers who post and attend to community responses like a community manager, a good Paid Social Media Consultant must have a portfolio of successful campaigns that delivered good results and can handle multiple campaigns and a range of ad spend from $2k to $500k per month.
A Digital Marketing Specialist is responsible for managing and optimising various digital marketing channels, such as SEO, SEM, PPC, social media, and email marketing. They conduct market research, analyse performance metrics, and provide recommendations for improving campaign performance. Their primary goal is to drive more traffic and revenue through digital marketing channels.
Internal Communications refers to the communication strategies and tactics used to communicate with a company’s employees. An Internal Communications Specialist is responsible for developing and executing internal communications plans, creating content, and managing internal communication channels such as newsletters, intranets, and internal social media platforms. Their primary focus is on keeping employees informed, engaged, and aligned with the company’s mission and goals.
A Communications Advisor is responsible for developing and executing external communications plans, such as media relations, public relations, and crisis communications. They work closely with other departments to ensure that the company’s messaging is consistent and aligned with its overall marketing objectives. Their primary focus is on building and maintaining the company’s reputation and ensuring that its communications are effective in reaching its target audience.
A Communications Manager is responsible for leading the development and execution of a company’s external communications strategy. They manage a team of communications specialists, work closely with other departments to ensure that the company’s messaging is consistent, and develop effective communication plans that align with the company’s overall marketing objectives. Their primary focus is on building and maintaining the company’s reputation and ensuring that its communications are effective in reaching its target audience.
A Marketing Coordinator is responsible for coordinating and executing marketing campaigns and initiatives. They work closely with other departments to ensure that all marketing activities are aligned with the company’s overall marketing objectives. Their primary focus is on ensuring that marketing campaigns are executed effectively, efficiently, and on time.
A Marketing Manager is responsible for leading a company’s marketing strategy. They manage a team of marketing specialists, conduct market research, and develop marketing plans that align with the company’s overall business objectives. They work closely with other departments to ensure that marketing campaigns are executed effectively and efficiently, leading to increased traffic and revenue.
A Marketing Director is responsible for overseeing all marketing activities for a company. They develop and execute marketing strategies, manage a team of marketing managers, and work closely with other departments to ensure that marketing campaigns are aligned with the company’s overall business objectives. Their primary focus is on driving revenue growth and building a strong brand reputation.
The Head of Digital Marketing is responsible for overseeing all digital marketing activities for a company. They develop and execute digital marketing strategies, manage a team of digital marketing specialists and managers, and work closely with other departments to ensure that digital marketing campaigns are aligned with the company’s overall business objectives. The Head of Digital Marketing MUST know, have effective expertise, and at least have five to seven years of experience in digital marketing and all its roles. The Head of Digital Marketing’s primary focus is on driving revenue growth through digital channels and building a strong online presence.
The Head of Marketing is responsible for leading and managing all marketing activities for a company. They develop and execute marketing strategies, manage a team of marketing directors, and work closely with other departments to ensure that marketing campaigns are aligned with the company’s overall business objectives. Their primary focus is on driving revenue growth and building a strong brand reputation.
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