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Episode #48: with Jonathan & Chad

5 Aug, 2020 | 38 mins 43 secs

Don’t miss the latest episode of Newy Tech People with Jonathan Poynter, Managing Director at Nimbler Digital and Chad Shuttleworth, Head of Video at StreamingHouse.

We discuss the streaming platform they have built, how this has been valuable to businesses during COVID, resources they recommend and how their team has adapted to working remotely.

We hope you enjoy the episode!

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Here you can source all the things we have talked about in the podcast whether that be books, events, meet-up groups and what’s new in the newcastle tech scene.

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  • Transcription:

    welcome to episode 48 of new tech people today we have jonathan managing director and chad had a video from streaming house and nimble digital welcome guys thank you all right locals in newcastle for those that don’t know who wants to start give us the overview of uh who you are to start with oh look we nimbler digital started uh over 10 years ago in newcastle um digital agencies specializing in web development content marketing and digital brands about two years ago we started a live streaming company streaming house and chad took the reins of that last november nice you guys do a lot in the video space obviously we do streaming house uh it ticks it ticks my boxes it’s a lot of what we have done here at ue tech people was invested in video we invest in video really early um you’ve seen a lot of growth in that space i think massively um even though the last sort of sort of 12 months that i’ve been in the game full time i think it’s it’s grown the use of video in almost every single business now we see if you’re not using video it’s like it’s what are you doing essentially yeah um yes the market’s booming yeah yeah as i said like this really uh it’s really sparked my interest i came from a marketing background this whole content marketing play is definitely uh true to my heart it’s definitely something we’ve invested hard in what have you guys seen from a trends perspective uh over the past few years companies obviously investing more in marketing more in video but is there any sort of overriding trends you’re seeing either globally nationally or more locally i’ll take this look i think from our point of view we saw an explosion of video because it became so accessible it was so cheap and easy it used to be quite expensive and at the same time in marketing circles you saw so quantity over to quality still the case i think what we’re seeing now is that the quality side of it is starting to you know raise its head those who look to do quality those who reimagine what what a user experience could be using video generally tend to get the results that they’re looking for so i think there’s a move from quantity to quality yeah i think everyone everyone’s got a smartphone everyone’s got a video at android that’s right um which gives everyone the ability to capture content yeah not all content is great content um nope in saying that some of some of the best content out there is that raw and true message authentic we call that yeah and people can capture that on their own no they can’t it doesn’t mean people with a smartphone can’t do good video content um you know we have a mantra in the office where you know once a week you’ll hear someone just shout out don’t put [ __ ] on the net yeah there’s enough of that there already and you know you can make really good quality video content with an iphone you just have to think it through a bit yeah i completely agree i think even more probably more so drunk over right like i found we’ve been putting out a bunch of video content for a long while and i think june covert has a lot of you know sales gurus around and business consultants around and being like you’ve got to talk to your customers you can’t get out in front of them uh okay so you’ve got to be putting out video content so every man these dogs now putting up video time that’s true yeah i think the key of what you mentioned before is about that quality it’s not even so a the quality of the actual video itself but these more so that messaging and the value add so for me the differentiator is you know what value are you providing to your audience so is that the sort of conversations you’re having with clients absolutely look that it’s so easy when you’re doing video content um and it’s a little bit like social media to to make it all about you yeah um because that’s what you can film easily but if you stop and think it through what is the experience of your user and your audience and your target market you tend to make different types of of content like social media if you’re talking about yourself all day people will switch off if you’re putting out content that people resonate with learn from are entertained by that’s where you you get them engaging and that’s sometimes not quite so easy to produce completely agree completely great one stories you’ve told me a bit of hair just before is in around the tech space and building your own software and there’s a growing arm to your business in around that there’s something true to my heart it’s something i think the audience will find quite interesting there’s um for a bit of context a lot of our audience is obviously technical and i think in the startup space in newcastle which i’ve had quite a bit to do with there’s people who you know want to scratch her niche or or build a play with a little bit of software can you tell me about the story of the growing the growing software element to there we go we’ve got a couple of those i’ll talk nimble um with nimbler we we found that reporting for our clients was the most important thing we could deliver as a value and it was taking us hours to collate all the information and we’re a hubspot partner so we’ve got a really good automation platform yeah with plenty of reporting but um it just wasn’t quite hitting the mark we wanted to hit for our clients so we set about writing a piece of software that actually sucks the data from every touch point um you know from their phone systems right through to their social media and it now takes us you know sort of about half an hour to pull together an entire monthly report totally formatted totally branded and our clients really love it it just gets loaded into the back end of their website too so whether we present it to them or not they’ve got access to that report straight away all right let’s i want to just stay here for a second so you’ve built that in-house yourself we have yeah nice took a bit longer than we thought but we got there i think that that is the case of software there’s not too many software projects or teams that i’m working with that are like i’ve delivered that on time and on budget every time yet

    so if we talked about that so you had internal development capability yeah yeah always have and always will yeah uh obviously coming building a lot of websites and working from that side you’ve obviously got that we were pretty strong in the back end of things at that point we had some really good strong back end developers yeah and um you know it looked easy it wasn’t as as is always the case but they pulled through yeah and it’s just saved us so much time but also gave us the chance to focus on how to present this in a way that’s really useful for clients yeah um and as a client there are so many people who’ve you know slapped a very large analytics report on the table and said there you go it’s not useful yeah you want the data to be extracted in a way that you can quickly see how you’ve gone what where the weaknesses are what you want to go forward so we got a chance and i guess that’s the value of having those in-house developers is we could fart ass around until we got the right thing and i’m sure we drove our developers crazy but now it’s one of the the sort of cornerstones of what we do for for our clients and again that’s that scratch here on it you’re building it for yourself we have had a couple of approaches for it yeah i was about to say that’s where we’re going next is is that a potential revenue source down the down the track to white label that and provide that as a service to other agents it’s certainly something we’ve got an eye on um we thought we’d look at it when covert hit and things slowed down a bit yeah we looked at something else and it’s caused an explosion elsewhere that we’re very happy about but um it’s yeah so it’s still on the back burner it’s servicing our clients but once every couple of months we get someone calling saying those reports can we get that software that helps us put those together yeah um so down the track a bit when we’re right when we’re a bit more settled we’ll probably look at taking that a bit further yeah nice well that’s it if you’re providing that for your clients at the moment you can obviously integrate that with your current fees but the real value add um that can be you know very valuable or otherwise it’ll be a it’ll be a whole vein we’ll put somebody in charge of it and away they go i love that i love uh you know that something creation had nothing or a business creation out of a you know side business or a side project um always talking to tech professionals about having side projects or having something that you can build on the side or you know just to stay technical i think it’s super relevant for people it is it is and look we encourage it in our ranks as well you know if you’ve got a pet project or an idea you want to get up and running don’t try and do it from you know 11 o’clock till 3 o’clock in the morning at home bring it in yeah use the team let’s all get together and make make it sort of you know get it to a um you know to a at least a startup point yeah like concept right yeah i think google does that right google has 20 work hours or something like that or is it 20 it might be less than that i think it’s i think it’s 20 they have um whole days where everyone just stops and does their own things and brings it to the table that’s good we’d love to do that we’re not quite big enough but we’ve talked about it soon yeah i i think 20 is a big shock yeah it’s massive if i gave out everyone 20 of the days i’m not sure all my clients would really want to pay for that but um you know it’ll come yeah i agree but it is a way of trying to generate innovation within a company um which is a challenge for a lot of companies so it’s it’s really exciting to hear you guys are at least uh encouraging that internally and then so that’s part a and then i hear the same’s happening on the streaming outside as well yeah so kevin here and um there was uh there was a very much a need a lot of physical like environments couldn’t happen anymore physical conferences and um things you could actually go to couldn’t happen so kind of were going oh something’s happening i think we need to sort of we were working on a project that was sort of a live conferency type thing and then covered it and it was like uh no we’re working on this live conference thing now we’re going to do this live and actually we’re to the point where we now have a big client that we’re doing 14 13 14 stream simultaneously for those guys using the platform we designed so when it got quiet during covert we’d been tinkering with this idea of um of a platform that allowed clients to run their live streamed events on a website yeah like social media is great there’s lots of reasons why you would stream to social media but there are times when you want to control that a little bit more where you want to have the privacy you want to have the copyright and having a quick and easy and branded website that’s templatized up it goes yeah and within minutes you’re playing through that that has a few extra you know video on demand tab and yep all of those things so we’d been tinkering with that for a couple of years and when it got quiet at the beginning of covid there was nothing else to do so it was like hey let’s focus on that because we’re getting a lot of calls for conferences and things and sure enough within two weeks we were ready and people couldn’t even run conferences from a conference venue so i remember we ran around doing quotes for about two weeks for big conferences we’ll send 10 cameras we’ll have them on the stage and then they all got canned you know the government makes a call and suddenly no we’re not doing those no we just happened to have that platform ready where we said you know what we have this page it can be designed to look like your event it’s uh it’s a web link so they don’t have to be hooked into soft into social and um all your presenters multiple presenters can be at home yeah dialed in and they don’t look like it doesn’t look like a zoom meeting it’s actually got a lot more going for it it’s got interactivity q a live feedback and they jumped at it it was just the right product at the right time and then they got bigger we offered a custom made version of that where we can add functionality and um you know lo and behold we’re we’re doing massive projects and the thing is thing about all the other ones like zoom you can scale to a lot of like big size a lot of numbers but we were able to like implement this one thing and then it can grow and grow and grow so there’s the ability to scale which is something like i don’t think anyone’s ever zoomed in zooms good to up to about 50 people and then it starts to break down pretty quickly and then these people start looking really really small so we were like yeah let’s let’s we can do that sort of alternate because a lot of um a lot of like foundations a lot of institutions were doing it’s zoom and they don’t have as much control of the look and feel and their branding and stuff it’s literally just a black screen a bunch of faces so we wanted to really diversify that and make something that you can control from the ground up from what it looks like inside to the actual website so that’s what we developed can be deployed within that yeah that’s phenomenal yeah um oh i’m thinking about different things you’re still excited about it yeah yeah that’s exciting and very relevant it’s going to be relevant going forward i think um we do a lot at new tech people trying to promote the local meetup scene and things like that um there’s some of the meetups you lose that you lose that interactivity um once you go to a zoom meeting and yeah definitely numbers fall off and things like that child jumps

    yeah all that stuff so having a platform for that that encourages that interactivity on top of the actual video content and we can excite i can actually manage the whole thing remotely yeah so often chad from his home in where are we going to say you live so singleton has the setup in his home office in the hunter yeah um and we also found that it’s an ideal platform for podcasting as well yeah nice um it that came out of like we need a necessity we have this podcast to record we have to keep we have we have a podcast we have to record let’s get that done what can we do and i was like give me a day and i thought about it and i was like ah what can we use i know we can use the same platform we’re using to do these live streams for people why don’t we just use that and all the audio comes in it’s all synced up it’s within like 400 milliseconds of each other you’re getting all the the audio and stuff in so yeah it became this thing we built that could be this other thing we can do which like it just opens the world of opportunity for live streaming i mean they can keep or throw away the video element but they’re looking at each other which is important in a podcast yeah yeah and so we’ve and we had this adobe martech talk podcast series we were producing the host is in singapore uh the agency is in sydney the client’s in new zealand in auckland yeah and we’re in maitland you know sort of doing our thing remotely and it all came together beautifully so um they’ve ordered another series and away we go that’s great again scratching your own each right that’s right and then also probably the other part of that is just solving a problem yeah um there’s a lot of companies or a lot of you know people have an idea about something but not knowing who that audience is or who are your customers here but your customers obviously internally it’s yourself and then once you’ve built it for yourself you can take that externally and look i’ve noticed a couple of other companies have solved the same problem in a different way and i love seeing that i think can we mention their name there’s a company called sage events who have done who have dealt with the same thing we have by having by building their own custom-made studio with walls of zoom meeting screens and the presenter standing in front of these massive walls both of them will do the same job they’ll just do it differently if you don’t have a competitor is it a problem is that a problem worth solving right like the fact that you’ve got a competitor there actually gives a lot of premise to the fact that it’s a very it just gives clients alternatives and options you know i’m looking at that one going well they couldn’t have done that because their host was in singapore yeah whereas you know we’ve got things where you know if their host and everybody else is in the one place i.e sydney or melbourne or newey that might work really well there might be a dynamic in that that works as well as ours um and i i love watching that too i i’ve noticed over the last three or four months there’s been some real ingenuity in in how that’s been done and we’ve pushed it pretty hard our mantra is reimagined how you talk to your customers now yeah and how you interact with your customers um and it’s just that constant force of reimagining uh is a really good and it’s an enjoyable thing too we’re not you know we’re not cookie cutting no there’s some really great ideas out there that aren’t ours and i love watching those i want to play with them i want to get on one of those conferences um because we’ve yeah we’ve got enough going on we’ll get ideas from that and isn’t that how it always works you know you do something then somebody gets an idea and bounces off that um that whole collaborative um technique is something that you know as probably the oldest guy in the room i’m still battling to really get my head around but i love it i’ve gone from fearing it to loving it now that sort of collaborate collaborate yeah and that’s a good thing oh i completely agree hey the collaboration that you can leverage other people’s know-how there’s a lot of you know different people can bring different things to to the table and live without fear just go with it i think this whole time has shown us that we can trust like before covert hit was from our experience you know it would be maybe 30 of people would do live streams and then actually one of my my counterparts in sydney he would do a pre-recorded live pre-recorded live streaming um that he would get them to play because they didn’t trust the people that they were presenting and now covert has won has made working from home like a thing we have to do and we’ve you know we we were able to embrace that like um and there’s some techniques you probably talk about if you want to but like the it’s gone from this thing we fear and that’s every generation to now it’s the thing we must trust to get life happening yeah and i think it’s very philosophical thank you uh but i think the fact that we have trust in it means that we can evolve the way we do things at a faster pace than we were before because before it was like oh it’s a thing that we kind of push away that’s force change yeah and it’s great i think you know unfortunately with the covered being so tragic it still has been a great time for evolution of everything definitely um the trust piece yeah um from my perspective a lot of companies i work with working from home working remotely right that trust piece there are some companies that wouldn’t trust their employees to work from home because hey how do i know if they’re working on that um because i can’t see them whereas and they would have had no work from home policies right or they had a policy you can’t work yeah the policy is no until they’re forced to now they’re forced to come people are working from home work it’s still being done yeah um once once covert’s gone how how do you manage that you can’t have that same conversation with somebody that’s right in the future it says now you know we can’t work from home at all because you know you won’t get work done we well we just did that i think some of the the challenges to business segments that are going to come out of this are fascinating as well we um we started looking at a remote model about a year ago and it scared me it scared me because for my entire working career building a brand and building a culture in an organization was around what happened when those people were in the same building and i couldn’t get my head around how do we do it when they’re all not in the building and i read books i interviewed companies when i went to the states that had done it successfully i was really looking to try and find a way to get my head over that hump as a as a an employer that has for years and years had good company cultures but that’s because we’re all in the same room we’re high fiving there’s water coolers there’s posters on the wall where way to go we were ready i think we were a little bit more ready for it when kovid hit i wasn’t quite there but we’d done all the homework and so when it was time to send everyone home we had a blueprint you know i’ve got a business administration manager and she and i looked at and went well we’ve actually been planning for this for a while i just hadn’t taken the step yeah so when we did it we found that the advantages to our team dynamic implementing some of the things we’d learnt and put in our blueprint meant that our teams are much more productive um now so we’ve we’ve agreed as a team that we’re going to go back into the office one day every two weeks for the next six months until our lease runs out yeah because we work better this way um and the the brand the the culture is stronger now than it’s ever been i think the reason why that has worked so well is that when you when we did go home you made the choice of going yeah but every single morning we work we get up we go and it’s nine o’clock nine o’clock is the time we all meet we all talk you can talk about that if you want to uh but we all meet and have a chat and it sets your day up because you drive into work and then you walk in and you sort of do and then you turn your computer on at nine o’clock or 8 30. we were having trouble putting whips together like working progress meetings once a week where everyone met in the office we couldn’t do it someone was away someone was sick someone was at a client meeting that shouldn’t have been scheduled yeah mostly me all of those things were just holding us back there and now we have one a day and everyone’s there on time ready you know we put a crazy thing into that to create some team yeah one is the stuff i’d read about yeah um and it’s worked yeah and uh now it’s it’s an essential part of our day and everyone loves it yeah it’s funny it’s funny how you know these sort of pandemic here has force change upon people and some people adapt and some people won’t um and the companies that do adapt will succeed and thrive through that and others won’t and they’ll be no longer that’s right some of them through their own faults some of them through no fault of their own um it’s just that’s changed right but it’s forced changes upon other businesses yeah yeah my wife’s in and works for another it company and they too have made that move so now we’re going through that battle of [ __ ] we’ve got two home offices to set up permanently now yeah how do we do this so we’re fighting over spare rooms and sun rooms and things a lot of like that i think apartments you know having a look doesn’t have a study it doesn’t have a second bedroom we can use for a study yeah we’ll appreciate something that you know people are looking for in the future it’ll be very interesting i definitely wouldn’t want to be in the old uh the commercial real estate game right now well that’s we were somebody was talking about this in one of the adobe podcasts we were producing and uh and one of our clients had a very interesting perspective we all negotiated well those of us that could negotiated lower rent particularly the retail spaces that just couldn’t open and as we come back um there’s a lot of them i think it’s the accent group have um you know they’ve got athletes foot and sketches and platypus etc and that they’re coming back to their landlords renegotiating their contracts and you know without blowing too many trade secrets the rent they pay is going to be a result going to be determined by the success of the business which is a very new model for retail um landlords yeah and it’ll be really interesting to see how that happens um ours said well tell us give us your figures and we’ll adjust the rent and i had to work out whether we were comfortable with that or not yeah there’s going to be massive change in that commercial leasing space as a result of this especially with an online business like yours and a growing software element yeah to that yeah your success is not going to be determined by the fact that you’ve got a physical presence anywhere that’s right well for for quite a while now we’ve been looking we’ve got clients in sydney and melbourne and for about a year we had an office in melbourne and we were flying down to service our clients and be in that office we couldn’t quite we weren’t quite at the point where we could hire staff in melbourne because there wasn’t quite enough business to justify it so we were holding off and holding off now i mean i’ve hired a new head of development in our organization he’d never entered the building before we gave him the job yeah our old one moved on and uh in the middle of covid i’m interviewing for one of the most important positions in the company and yeah he’d started for us he’d been working with us for a month before i actually met him face to face

    and those you know it was funny when all the staff came back together two of them had hadn’t met everyone else everyone else yeah so lots of you know you’re taller than i thought you’re smaller than i think i think the biggest thing is that we wouldn’t have been where we are with the work for home stuff if it wasn’t for the technology that’s available to us right now very true yeah you know yeah on that on that note and what technologies are you guys using to to enable this work from home i you’re the tech guy all right well so we are using we are using zoom yeah we are using um our platform to do meetings actually it’s been a very cool way to have a meeting so we were able to bring people in who will maybe want to use the platform we’ll actually go here’s a link just click that on once you just open up your browser you can just jump into our platform and have a look so we’re able to actually meet them and show them whilst they’re on screen what what they’re going to be experiencing that’s been pretty cool um we’ve used a lot of phoenix a lot of um like like um facebook uh we’ve been using a lot of google hangouts and we’ve been like back and forth like the most of my emails i think i’ve never seen much emails in my inbox ever yeah right well it’s it’s funny i i was saying to you beforehand that um because all of our clients have their own platforms as well yeah we have to be um very agnostic yeah from our home offices yeah so you know google hangouts to blue jeans to zoom to vmix i think i’ve got them all downloaded yep yeah my mac yeah and we’re bouncing around all day i never knew blue jeans existed until we had someone

    i think linkedin is blue jeans i think that’s where i’ve been yeah yeah microsoft teams and it also like linked in all the all the video chats like because our clientele is so buried as you said we have to be we have to be agnostic we have to go okay yep sweet we’ll do that done with it some sometimes you’re staring at the wrong camera when it’s time hey guys oh it’s over here hi guys one second let’s move the camera over here yeah you guys mentioned earlier and i think it was when we’re talking about different parts of the business different priorities managing different priorities so if we can tie that into this productivity type conversation is there a philosophy is there a method um a software piece of software is there any anything you use to to manage those different the differentiating priorities within the business yeah look it’s a it’s a really good question and has tested just that need to be agile in that space has tested us particularly over the last three or four years nimble is not what we were for a while with how we were dealing with that but again a year’s worth of research and over in boston i met with a company that actually started in wollongong that’s a project management crm software called a cello or a cello now because we have so many different processes in our business things like trello monday.com etc jira we had used them all and every single one of them was great to a point and then but there’d be something that it didn’t do yeah and look several years of people suggesting these things it’s like we tried that a year ago it didn’t it doesn’t do this we tried that a year ago it doesn’t do this axello’s been the first one that i’ve seen where i’ve kind of gone guys i think this does it all and everyone’s tested it and it’s a six week implementation across our entire organization now but we’re right in the middle of it and we’re really looking forward to it because the the control it gives me without being hands-on is really important but the support it gives account managers and project managers to keep things running and of course our accounts team are linked in yeah there’s access that clients can have to projects and there’s a great calendar that um means i can see what everyone’s doing and they can everyone can see each other’s diaries yeah and sort of the platform they want i’m not going to ring you and say are you’re available on wednesday i can see you’re not so i’m going to just go and see if thursday or friday works saving us so much time how many people have sorry so many people have a preference some people like outlook some people like google like calendars some people like just about iphone calendars it just matches all these you’re not going to add for a cello now yeah but the reason you saw me on it because i’m i’m pretty i like this is that it does everything i need to do so that’s kind of i’m really looking forward to it being fully focused in our business yeah projects and retainers things like that so we’re excited about it we’re all sort of i’m excited about we’re in the middle of yeah training and implementation i think we go live in about two weeks yeah yeah that’s nice and that was the other thing i was looking for though that pill that sort of you know what software can i get that fixes everything and our first attempt failed because it was very much a i think i saw it too much as a golden a silver bullet and i will get that and everything will be fine but it’s actually a 12-month process of changing our culture to work with it i think a lot at that point exactly i think very rarely is that the software’s fault um yes enough so sarah and that’s right tools in my day they’ve got more features than you can poke a stick at it’s you know it does your culture match it are you actually going to use it do you use it properly do you use it consistently you know the data right that you can get out of it’s only it’s the data as good as the data look we were quite ill disciplined in that space and as a group we decided listen cello will be go live in six weeks that’s our chance to practice getting all our old antiquated manual systems we’ve all got to apply ourselves to be the people that use the systems properly so even that’s lifted our game in the last few weeks and we’re still using spreadsheets in some cases yeah that’s something we’re focusing on we’re doing a lot more with it now yeah yeah as well yeah i think we’ve provided that opportunity for us as well we made some uh some calls that improve our back-end processes and we automate uh we implemented a new automation tool as well so which one uh it’s a it’s a product specific to we use bullhorn as our okay contract we can see some crm and this product’s called sense and it takes a lot of the data and then breaks automation off the data in there so they they tie in really smoothly together let’s call it a little bit of recruitment specific so not overly exciting but you know those are the sort of things it’s it’s an industry that’s had a lot of players doing that hasn’t it yeah so you’re finding the one that works for you is is really good i agree i agree you guys have built software internally i think there’s a lot of companies i work with that have made a play to do that either using an external agency to do that to build some software to either automate some of their processes internally or fix one of their own needs some of them are going to step further than that and hide internal development capability if you were to provide any advice based on your experience if a company’s got a problem they’re looking for software to be a fix of that is is that look externally to start with does it build that internal capability if you had to there’s no one fix fit for every company but if you had to provide some advice you’ve had some success do any companies that are looking to to look at software in fixing internal processes scratching their own need what advice would you give my advice would be get someone to consult with you to prepare the brief or the scope pay them separately to the people you’re paying if it’s an external or an internal for the execution but get the scope done first by a professional um pay them well let them spend the time because that scope i find is that is is the bill and end all of things going well or badly external agencies or even external development companies and there’s some really good ones in newcastle um are still at the whim if they’re squeezed for time and there’s not a really well thought through scope at the beginning then there’s never to be inevitably problems and blowouts as the thing gets closer to completion but if you spend it’s like you know measure twice cut once get an external to come in and pull that scope do that scoping process and then it may be that having an internal is the right way to go because you need someone very close to the operations or if it’s a big project then take that scope to the um to the external i find that um you know whenever things whenever projects like that we’ve either done them executed them for people that scoping process is undervalued yeah you know everybody’s trying to win that big project so they squeeze their their dollars down and where we’re taking it out is the time to scope properly yeah um and if you get that scope right everything no matter which way you do it um will will work it’s the roadmap nice that’s the only advice i got that’s really good advice i think yeah it’s you know measuring cards plus when it comes to providing advice is there a book or a podcast or any piece of content that both of you have consumed that you think hey that’s been highly valuable to me it’s something i’d recommend to others i read quite a few books i do audio books a lot um there’s four that have really made a difference to me in the last year one is called remote yeah i’ve forgotten who the author for that one is but it was really find it and link it up yeah deep work by cal newport uh an amazing read atomic habits has made a big difference to me and then one that’s more personal i think is um supernormal by meg jase and uh that was personally for me it unlocked a lot of things for me in terms of my leadership styles and the way i operate um yeah there’s a pretty quick dump of some titles there but yeah there are four that have made a big difference yeah i’m about i’ve just started reading a topic habits again yeah um i had a huge shift in my health immediately having read that book and so much so that i got really excited by it it’s it’s been permanent it’s stayed with me i want to go back and do that read it again and have another idea and apply those principles so it’s i recommend that book us what about you uh i think for me um one of the biggest ones was um darren brown’s the uh the confessions of conjurer and it seems weird but um the way he thinks about he it’s it’s a it’s a a book that goes through it’s an audio book that i’ve read uh i had listened to red listen to listen to that i have read uh that goes through the starting or at the end of a trick around with people and it goes through his thought process for me that was really interesting because he’s all about the intricacies of people and i’m a massive fan of of people like robert kiyosaki and and richard branson for the way they’re able to be themselves be quirky but also i ability to you know bring people around them that’s a team and i’m a massive person who loves teams um and so moving forward in our business at the moment where it’s scaling up quite quickly i have to i have to bring um a leadership perspective in the way that people think and what they what they do to my work so those of them that’s nice and i have not had that recommended before so uh

    that’s good follow-on question to that is there anyone in particular uh that you would recommend people follow for good quality information i don’t know that it’s universal but i was put onto the mojo radio show um a couple of years ago and um look there are a couple of middle-aged white men that run that and comes with that warning but the people they interview are extraordinary and the way they extract their life lessons um in a really fun way once a week yeah it’s it’s probably my go-to nice do you know it no gary burt whistle you’re right i might check that out now am i on the road again i’m out and about a little bit more the podcast time is about to increase couldn’t speak highly enough of it yeah for me it’s um the no budget film school they talk like about the phil obviously they had a video so it’s massive for me but they talk about projects that that they do the equipment they use all that stuff i’m a massive camera geek so that and also um i check out uh everything at nab over in america although they have probably not a whole one this year or the attack equipment or you know photography and film and stuff like that and then i um i also listened to um no film school which is another one that’s about tech and about the way to use visuals to storytell me appreciate it appreciate your time coming in today i would have thought you know people that you know would look at you as like obviously as a digital agency and a video arm i think you know once you open and lift under the hood and you see you see everything that’s going on building your own technology i think it’s an exciting story and hopefully you know really growing arm of your business as well in the future so look you’ve spiked my enthusiasm for for both those projects i’ll go back to the office and start planning it a little bit more absolutely immediately than i was no i i love hearing about companies you know being forced to achieve change and then leveraging that change leveraging that looking at it as an opportunity and seeing where that could take you so exciting times thank you now they are and thanks for coming in today no thanks for having us

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