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Product Marketing Manager – Global B2B SaaS Company (Sydney or Remote)

Product Marketing Manager – Global B2B SaaS Company (Sydney or Remote)

Website NewyTechPeople

The opportunity
If you’re a product marketer that cares about customers,  wants to champion a product that solves their business problems and delivers incredible value then you should definitely read on.  There are already over 10,000 businesses that have boosted their marketing capabilities with this software and a new platform is now launching that does even more.  This all-in-one solution is revolutionizing how online businesses grow and scale, creating remarkable customer experiences. 

We’re currently on the lookout for a Product Marketing Manager who is motivated to join a high performing team, wants to own the GTM strategy and create product stories that not only resonate with customers but kicks off an incredible journey.

The company
It’s an amazing time to join this product-led organisation.  They’re values based and committed to producing a high-quality product with a focus on continuous improvement.  Right now, they’re building out a marketing team in their global HQ which has recently been relocated to Sydney.  You’ll be part of a foundation team that will shape culture and drive growth through the new platform.  It’s a profitable organisation with high profile investment partners and they’re focused on attracting the best talent to ensure success.  So, there are some compelling benefits on offer.  Headquarters in a prime Sydney CBD location, flexible working (they’re open to fully remote work from any Australian East coast time zone), agile ways of working, competitive salaries, employee stock options, home office allowance.   The list goes on.

The role
You will work closely with the product team to determine the most marketable features of the product.  You will be responsible for defining and executing product marketing strategies to increase awareness and adoption with key audiences and enable the sales team.   You will develop buyer personas, build out internal understanding of critical audiences and motivations.  One of your key responsibilities will be to develop product messaging, copy and content for assets across multiple channels; website, email, in product/app, webinars/events, sales enablement collateral.  You will be focused on continual improvement; testing, tracking and optimising.

Requirements

  • You must have experience working in a B2B product marketing role for a SaaS business
  • Degree qualified in a relevant discipline and experience working across a range of marketing channels and technologies related to a product marketing role.
  • A knack for identifying target audiences and you know where to find them to encourage engagement and conversions. 
  • You must be a very strong writer who can demonstrate an ability to transform the complex into something clear, simple, engaging and compelling
  • Your creativity should be balanced with analytical thinking skills and a data-driven approach.
  • Proven experience leveraging keyword research to uncover opportunities, using SEO analysis tools to monitor and track performance and optimise for growth
  • Excellent research and interviewing skills – you should be naturally curious, have an investigative approach to understanding audiences, identifying issues and solving problems
  • Experience working effectively with agile methodologies in multifunctional teams
  • You must be a strategic doer, able to see the bigger picture but also act and move quickly
  • Outstanding communication, interpersonal skills and a strong team collaborator
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